A Mother of a Day
Date : 16-Aug-2009
Fire up those cash registers - it's time to make some serious Mother's Day sales. GRETEL HUNNERUP finds out how.
In 2004, just a scratch after Easter, David Jones rolled out a high-profile promotional campaign designed to win the Mother's Day dollar.
The deal was simple: customers who bought more than $100 of full-priced clothing, footwear or accessories were given a watch valued at around $110.
View Full Article