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A Mother of a Day
Date : 16-Aug-2009

Fire up those cash registers - it's time to make some serious Mother's Day sales. GRETEL HUNNERUP finds out how.

In 2004, just a scratch after Easter, David Jones rolled out a high-profile promotional campaign designed to win the Mother's Day dollar.

The deal was simple: customers who bought more than $100 of full-priced clothing, footwear or accessories were given a watch valued at around $110.

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